10th EMAC Regional Conference at Unecon

The 10th EMAC Regional Conference “Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives” was at Unecon September, 25-27.  The milestone event united representatives of world-leading marketing schools under the auspices of The European Marketing Academy.

According to the Marketing Academy tradition, outstanding marketing researches opened the plenary session with a debate:

  • Luk Warlop - EMAC President and top-ranked expert of “consumer behavior” (Professor at BI Norwegian Business School professor)
  • Bernd Skiera - the best professor of marketing according to respected business newspaper Handelsblatt (Germany, Switzerland, Austria) (Professor at Goethe University Frankfurt)
  • Dmitry Dankovsky - Director of Strategic Planning Department at KIA Motors Rus, the Graduate of the Unecon Marketing Department.
  • Igor Larin - Leader of Product Marketing in IBM Central & Eastern Europe, recognized as the best CMO on the Russian IT market by «Kommersant» business media and Association of Managers in Russia in 2018, the graduate of Moscow State University

UNECON became the host of the Forum. It demonstrates the recognition of the St. Petersburg School of Marketing, created by Professor Georgy Bagiev and developed further by his grateful students.

Contact information

191023, Russia, St. Petersburg,
Griboedov canal emb., 30-32

Department of International Cooperation
+7 812 7105644