International Scientific and Practical Symposium "Marketing at gunpoint: education, science, nuture, business"

On April 20, St. Petersburg State University of Economics (Unecon) hosted the International Scientific and Practical Symposium "Marketing at gunpoint: education, science, upbringing, business", organized by the Department of Marketing (Unecon) and dedicated to the 30th anniversary of the Department of Marketing and the 80th anniversary of its founder Georgy L. Bagiev, Doctor, Professor, Honored Scientist of Russian Federation. The symposium was held in a mixed format (online and offline).

The symposium was opened by Elena A. Gorbashko, Vice-Rector for Research. Rector of St. Petersburg State University of Economics, Doctor, Professor Igor A. Maksimtsev greeted the participants of the symposium and congratulated the heroes of the day and participants online.

The closest partners of the Department of Marketing were invited to the symposium - the Departments of Marketing of the Russian State University of Economics named by Plekhanov (Irina I. Skorobogatykh, Doctor, Professor), Southern Federal University (Natalya P. Ketova, Doctor, Professor, Honored Scientist of the Russian Federation), Higher School of Service and Trade, St. Petersburg Polytechnic University (Marina B. Yanenko, Doctor, Professor; Irina A. Krasyuk, Doctor, Professor), Novgorod State University (Magomed M. Omarov, Doctor, Professor and Natalya Y. Omarova, Doctor, Professor), representatives of the Guild of Marketers (Igor Berezin, President of the Guild of Marketers; Anastasia Ptukha and Elena Ponomareva, active members of the Guild of Marketers), foreign partners - Dr., Professor Clemens Renker (University of Berlin, Germany) and Doctor, Professor Cornelia Scott (University of Anhalt, Germany), and others.

In total, more than 60 people took part in the symposium (30 offline and 33 online).

In their reports, the participants noted the transformation of the role and functions of Marketing in the post-pandemic reality, the formation of a new Marketing landscape, the activation of the analytical and knowledge function of Marketing, the shift in the role of Marketing towards the formation of Data Driven and Customer-Oriented organizations. In their conclusion, the participants noted the growing role of Marketing in the formation of managers, the need to open new profiles in Data Science Marketing, Digital Marketing and Customer-centric Business-Modelling, as well as the opening of an independent direction "Marketing" in the range of specialties of the Higher Attestation Commission.

The organizers would like to express their deep gratitude to all participants of the symposium.

 

 

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